Francois Thibault is the co-creator of Grey Goose vodka, which launched in 1997 quickly became the world’s most respected super premium vodka brand.
I travelled to Picardy in Northern France alongside Grey Goose’s global brand ambassador, Joe McCanta to meet Francois, and visit the wheat fields of the region the distillery where Grey Goose is made. I should say at this point that Grey goose didn’t pay me anything - I was genuinely interested to learn more about the product and to meet Francois, And Joe had some space on a trip with some journalists from the US.
00:00 Introduction
04:44 The vision of Sydney Frank and Grey Goose
06:34 Becoming a Maitre de Chai - Cognac Cellar Master
10:29 Transitioning to vodka from cognac
12:42 Wheat - Picardy, agriculture
15:16 Improvements and Refinements of the Grey Goose process
20:16 Water and its importance to vodka - Grey Goose Altius
23:37 Character vs. Purity in Vodka
28:14 Vodka Misconceptions
33:16 The Future of Vodka
42:28 Closing Thoughts
