This New Way

Are You Drinking Your Own Champagne? The Success and Failures of a Product Launch (with Brendan Ittelson, Chief Technology Officer at Zoom)

May 26, 2022
Brendan Ittelson, Chief Technology Officer at Zoom, shares insights from his rich experience in scaling engineering organizations. He discusses the importance of aligning product launches with actual customer needs and emphasizes adopting a root-cause analysis approach to problem-solving. Brendan explains how to foster a culture that encourages differing perspectives, creative solutions, and the significance of training teams for independent operation. His practical leadership advice offers a roadmap for thriving in a hybrid work environment.
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ADVICE

Build Teams That Don’t Depend On You

  • Work yourself out of your current role by building structure, talent, and succession plans.
  • Transition confidently because the team can operate independently when opportunity arrives.
ADVICE

Remove Constraints To Spark Creativity

  • Remove constraints during ideation to let teams propose seemingly outlandish options.
  • Use those wild ideas to trigger practical, creative solutions like drones/helicopters for patrolling lines.
ADVICE

Align On The Problem Then Play

  • Always start problem-solving by aligning on root cause before ideation.
  • Then encourage playful creativity so teams build off each other's ideas productively.
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