This New Way

Liam Martin, co-founder of Time Doctor and Running Remote, is an expert in remote work and workforce analytics. He discusses how his team replaced $40K/year in employee engagement software with open-source AI tools, revolutionizing productivity metrics by job role. Liam shares insights on innovative AI-driven strategies for product-market fit and transforming workplace dynamics. He also highlights his tech stack and the shift towards using LLMs in daily tasks, offering tips on reducing SaaS costs and enhancing team performance.

Andrew Waitman, CEO of Assent Compliance, shares his insights on driving AI adoption in a billion-dollar B2B SaaS company. He discusses the company's impressive growth from under $1M to nearly $200M ARR, leveraging tools like GitHub Copilot and ChatGPT. Waitman highlights real-world applications, such as streamlining supply chain management and enhancing productivity. He also offers advice for leaders on fostering an AI-friendly culture and measurable strategies for implementing AI across teams to drive efficiency and innovation.

Subscribe at Thisnewway.com to get the step-by-step AI workflows.In episode 3 of This New Way, Aydin sits down with Philippe Dame, CPO of Recollective, to unpack how AI is transforming qualitative market-research, sales operations, internal knowledge-sharing, and day-to-day productivity.Phil walks through the product pivot that turned Recollective’s vast unstructured data into an “AI-first” insights engine, then demos a stack of no-code automations — from AI-powered lead scoring in Google Sheets to a self-serve Vertex AI search that makes every doc, deck, and Gong call instantly searchable.You’ll hear concrete play-by-plays, see cost breakdowns , and learn how to start small, scale fast, and turn AI into a force-multiplier across your org.Timestamps:00:35 Phil’s background and early web-tool days01:44 Pivot to Recollective and focus on market-research tech03:18 Why hybrid qual + quant research matters03:58 Unstructured data → perfect AI playground04:50 “Roadmap reset” after ChatGPT pressure06:00 How the team up-skilled on LLMs & vector DBs08:12 First AI features: summarization → theme extraction → comparisons09:05 Making space for AI work without derailing commitments10:10 Company-wide AI wins: sales data mining & lead scoring13:08 Relay + Google Sheets workflow for automated enrichment16:18 Running internal “AI office hours” to drive adoption17:05 Staying current: newsletters, trials, and cost control20:25 Seat-based vs. usage-based pricing—Phil’s take23:04 Perplexity as Phil’s go-to research sidekick24:50 Cutting the “collaboration tax” with self-serve AI answers27:24 Live demo: Recollective’s Ask-AI tab & verbatim citations31:28 Segment @mentions for instant comparative analysis37:04 Emotion tagging and drilling into negative feedback38:30 Building an internal Vertex-AI search in one afternoon42:23 Agent Builder setup walkthrough44:34 Relay use-cases: lead workflows, news scraping, stand-up bot53:23 n8n migrations: 4,000 Gong calls plus on-the-fly analysis56:30 OpenAI Playground & Notebook LM for ad-hoc knowledgebases1:02:20 Google AI Studio multimodal experiments (free)1:04:04 Start simple—one use-case, one stakeholder, iterateTools & Resources Mentioned:AI / LLMs & Model-PlaygroundsChatGPT (OpenAI)OpenAI Platform & PlaygroundClaude (Anthropic)Perplexity Pro- Google Gemini (Workspace)Google AI StudioKnowledgeBase & Search Vertex AI Agent Builder / Search (Google Cloud) Notebook LM (Google) Internal Vertex-powered “ask-AI” portalAutomation & WorkflowsRelay (no-code workflow tool with AI steps)Zapier (reference point)n8n (open-source automation + AI agents)Data, CRM & Sales EnablementGoogle SheetsSalesforceOutreachGong (call recordings)Collaboration & ProductivitySlack (AI channel, human-in-the-loop flows)Notion (company intranet)Google Drive & Google CalendarRSS feeds + custom “Article Extractor” scraperCore ProductRecollective (Phil’s qualitative-research platform with built-in AI features)Developer / Engineering UtilitiesCursor IDE (AI-assisted coding, briefly cited)

Felipe Izquierdo, CEO of Quest and an innovator in educational gaming, shares insights on leveraging AI for efficiency. He reveals how AI cuts game prototyping from weeks to hours and automates personalized parent communications. The discussion includes practical demonstrations of tools like Zapier and Anthropic for crafting seamless emails and a unique AI-driven executive coaching agent named Maximo. Felipe envisions a future where voice interfaces become essential, transforming workflows and enhancing productivity.

In this episode, Aydin Mirzaee shares how AI can revolutionize workplace productivity. He unveils the transformation of Fellow into an AI meeting assistant, capable of drafting reports in mere seconds. The conversation highlights innovative strategies like company-wide hackathons and AI integration into management. Aydin also emphasizes the importance of leadership in navigating the AI landscape. Listeners can look forward to insights from future guests who are successfully blending AI with product management for enhanced results.

Topaz Adizes, an award-winning filmmaker and founder of The Skin Deep, dives into the essentials of transformative leadership. He reveals how to create safe spaces for authentic conversations and build trust within teams. Topaz emphasizes the unique emotional connections that AI cannot replicate, showcasing the 'space between humans.' Exploring a five-act framework, he provides tools for leaders to navigate conflict, cultivate vulnerability, and enhance collaboration. This conversation is rich with insights on asking better questions to strengthen workplace relationships.

In this discussion, Zabeen Hirji, former Chief Human Resources Officer at RBC, reveals her expertise in navigating the future of work. She underscores the necessity of purpose-driven leadership to engage employees effectively. Zabeen explores how generative AI is transforming workplace dynamics, enhancing productivity, and the essential balance between AI tech and human skills. She also advocates for continuous learning, adaptation, and the significant impact of aligning business goals with societal values to attract passionate talent.

Alan Todd, an entrepreneur and executive learning expert known for his work in cohort-based leadership development, shares invaluable insights on building vibrant learning cultures. He discusses the power of collective intelligence in team settings and the role of psychological safety in fostering open dialogue. Alan dives into strategies for connecting individuals to their purpose and inspiring curiosity, while highlighting the importance of collaboration over traditional learning methods. With a focus on inclusive leadership, he encourages leaders to cultivate environments that prioritize continuous growth and engagement.

In this discussion, David Weiss, CEO of Weiss International Limited, shares his deep insights into leading during uncertainty. He emphasizes the critical role of emotional intelligence in effective leadership and the importance of fostering open dialogue among teams. David introduces innovative strategies for enhancing collaboration, such as 'flip meetings' that boost creativity. He also highlights the need for leaders to adapt their communication styles, using inquiry to inspire engagement and empower teams. Tune in for actionable insights to elevate your leadership game!

Charlie Gilkey, founder of Productive Flourishing, is an expert in organizational development and leadership strategies. In the discussion, he tackles essential team habits that can revolutionize workplace dynamics. Gilkey introduces concepts like the "air sandwich" to highlight gaps between aspirations and realities. He emphasizes the importance of retrospectives for continuous improvement and champions the proactive role of all team members in driving success. His insights shed light on managing urgency vs. importance and fostering a culture where everyone contributes.