This New Way

Rob Imbeault, co-founder of Heartee Foods and Assent, dives into the transformative power of AI in agriculture. He shares how AI optimizes hiring processes, evaluating job candidates through language models. Discover his innovative use of voice-driven data collection for daily farm tasks, which replaces traditional forms and cuts audit times significantly. Rob also discusses how AI enhances training with interactive systems and streamlines grant applications, showcasing a future where AI reshapes farming and logistics.

Irosha de Silva, founder of Markettrics, talks about revolutionizing customer support with AI. She shares her shift from a software agency to creating an AI-powered platform aimed at real-time assistance. Irosha discusses the frustrations that led to Markettrics and the potential of tools like Grok and GitHub Copilot for efficiency. The conversation dives into how AI is transforming support from passive to interactive, creating a future where customers receive visual, contextual help without human intervention.

Fredrik Thomassen, Founder and CEO of Superside, and Phillip Maggs, Director of Generative AI Excellence, discuss their groundbreaking work in integrating AI into creative workflows. They reveal how Superside automates asset production using tools like Figma and highlights their innovative 'brief-to-draft' process. The duo reflects on AI's impact on talent acquisition and the evolving landscape of advertising, emphasizing the balance between automated creativity and human intuition. Exciting tech advancements promise a dynamic future in advertising!

Liam Martin, co-founder of Time Doctor and Running Remote, is an expert in remote work and workforce analytics. He discusses how his team replaced $40K/year in employee engagement software with open-source AI tools, revolutionizing productivity metrics by job role. Liam shares insights on innovative AI-driven strategies for product-market fit and transforming workplace dynamics. He also highlights his tech stack and the shift towards using LLMs in daily tasks, offering tips on reducing SaaS costs and enhancing team performance.

Andrew Waitman, CEO of Assent Compliance, shares his insights on driving AI adoption in a billion-dollar B2B SaaS company. He discusses the company's impressive growth from under $1M to nearly $200M ARR, leveraging tools like GitHub Copilot and ChatGPT. Waitman highlights real-world applications, such as streamlining supply chain management and enhancing productivity. He also offers advice for leaders on fostering an AI-friendly culture and measurable strategies for implementing AI across teams to drive efficiency and innovation.

Subscribe at Thisnewway.com to get the step-by-step AI workflows.In episode 3 of This New Way, Aydin sits down with Philippe Dame, CPO of Recollective, to unpack how AI is transforming qualitative market-research, sales operations, internal knowledge-sharing, and day-to-day productivity.Phil walks through the product pivot that turned Recollective’s vast unstructured data into an “AI-first” insights engine, then demos a stack of no-code automations — from AI-powered lead scoring in Google Sheets to a self-serve Vertex AI search that makes every doc, deck, and Gong call instantly searchable.You’ll hear concrete play-by-plays, see cost breakdowns , and learn how to start small, scale fast, and turn AI into a force-multiplier across your org.Timestamps:00:35 Phil’s background and early web-tool days01:44 Pivot to Recollective and focus on market-research tech03:18 Why hybrid qual + quant research matters03:58 Unstructured data → perfect AI playground04:50 “Roadmap reset” after ChatGPT pressure06:00 How the team up-skilled on LLMs & vector DBs08:12 First AI features: summarization → theme extraction → comparisons09:05 Making space for AI work without derailing commitments10:10 Company-wide AI wins: sales data mining & lead scoring13:08 Relay + Google Sheets workflow for automated enrichment16:18 Running internal “AI office hours” to drive adoption17:05 Staying current: newsletters, trials, and cost control20:25 Seat-based vs. usage-based pricing—Phil’s take23:04 Perplexity as Phil’s go-to research sidekick24:50 Cutting the “collaboration tax” with self-serve AI answers27:24 Live demo: Recollective’s Ask-AI tab & verbatim citations31:28 Segment @mentions for instant comparative analysis37:04 Emotion tagging and drilling into negative feedback38:30 Building an internal Vertex-AI search in one afternoon42:23 Agent Builder setup walkthrough44:34 Relay use-cases: lead workflows, news scraping, stand-up bot53:23 n8n migrations: 4,000 Gong calls plus on-the-fly analysis56:30 OpenAI Playground & Notebook LM for ad-hoc knowledgebases1:02:20 Google AI Studio multimodal experiments (free)1:04:04 Start simple—one use-case, one stakeholder, iterateTools & Resources Mentioned:AI / LLMs & Model-PlaygroundsChatGPT (OpenAI)OpenAI Platform & PlaygroundClaude (Anthropic)Perplexity Pro- Google Gemini (Workspace)Google AI StudioKnowledgeBase & Search Vertex AI Agent Builder / Search (Google Cloud) Notebook LM (Google) Internal Vertex-powered “ask-AI” portalAutomation & WorkflowsRelay (no-code workflow tool with AI steps)Zapier (reference point)n8n (open-source automation + AI agents)Data, CRM & Sales EnablementGoogle SheetsSalesforceOutreachGong (call recordings)Collaboration & ProductivitySlack (AI channel, human-in-the-loop flows)Notion (company intranet)Google Drive & Google CalendarRSS feeds + custom “Article Extractor” scraperCore ProductRecollective (Phil’s qualitative-research platform with built-in AI features)Developer / Engineering UtilitiesCursor IDE (AI-assisted coding, briefly cited)

Felipe Izquierdo, CEO of Quest and an innovator in educational gaming, shares insights on leveraging AI for efficiency. He reveals how AI cuts game prototyping from weeks to hours and automates personalized parent communications. The discussion includes practical demonstrations of tools like Zapier and Anthropic for crafting seamless emails and a unique AI-driven executive coaching agent named Maximo. Felipe envisions a future where voice interfaces become essential, transforming workflows and enhancing productivity.

In this episode, Aydin Mirzaee shares how AI can revolutionize workplace productivity. He unveils the transformation of Fellow into an AI meeting assistant, capable of drafting reports in mere seconds. The conversation highlights innovative strategies like company-wide hackathons and AI integration into management. Aydin also emphasizes the importance of leadership in navigating the AI landscape. Listeners can look forward to insights from future guests who are successfully blending AI with product management for enhanced results.

Topaz Adizes, an award-winning filmmaker and founder of The Skin Deep, dives into the essentials of transformative leadership. He reveals how to create safe spaces for authentic conversations and build trust within teams. Topaz emphasizes the unique emotional connections that AI cannot replicate, showcasing the 'space between humans.' Exploring a five-act framework, he provides tools for leaders to navigate conflict, cultivate vulnerability, and enhance collaboration. This conversation is rich with insights on asking better questions to strengthen workplace relationships.

In this discussion, Zabeen Hirji, former Chief Human Resources Officer at RBC, reveals her expertise in navigating the future of work. She underscores the necessity of purpose-driven leadership to engage employees effectively. Zabeen explores how generative AI is transforming workplace dynamics, enhancing productivity, and the essential balance between AI tech and human skills. She also advocates for continuous learning, adaptation, and the significant impact of aligning business goals with societal values to attract passionate talent.