This New Way AI Builds Custom Software and Replaces Tedious Dev Work with Edmundo Ortega of Machine & Partners
Jun 19, 2025
Edmundo Ortega, founder of Machine & Partners, dives into how AI is revolutionizing software development. He shares fascinating use cases, like slashing document processing times and enabling non-tech team members to get involved in development. The discussion touches on tools like Bolt for rapid app prototyping and how Claude is enhancing personal writing styles. Edmundo emphasizes that leaders should view AI as more than just a cost-saving measure, encouraging creativity and collaboration to unlock its full potential.
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Make AI Your Work Partner
- Always ask if AI can assist with your task before starting work.
- Build the habit to think about AI as a partner to increase productivity.
Train AI to Write Your Voice
- Use AI projects feature to upload style guides and previous writings to train models to mimic your voice.
- Give clear instructions and examples for the AI to produce writing in your tone and style.
Use Outlines to Guide AI Writing
- Start writing projects by creating outlines with AI to structure your thoughts.
- Adjust outlines until they match your vision before drafting full articles.