Sweathead, A Strategy Podcast How To Better Pitch To Clients - Steve Walls, Moon Rabbit
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Nov 12, 2024 Steve Walls, CSO of Moon Rabbit, shares his extensive background in strategy from agencies like TBWA and Ogilvy. He delves into the common pitfalls agencies encounter during client pitches, stressing the need for clear communication and genuine connections. Walls emphasizes the power of storytelling and tailored presentations, revealing how personalized approaches can resonate with clients. He also discusses the psychological aspects influencing pitches and offers strategies for making impactful, memorable presentations that go beyond generic proposals.
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Chemistry Meetings
- Steve Walls criticizes "chemistry meetings," calling them awkward and ineffective.
- He suggests renaming them "red flag meetings" to identify potential dealbreakers.
Tech Setup
- Bring a PC to a pitch; ensure your tech setup works seamlessly on the client's system.
- Avoid Mac-related tech issues that cause delays and frustration, especially if presenting last.
Demonstrate Difference
- Don't assume you're unique; demonstrate your difference through specific examples, not generic claims.
- In introductions, share your specific contributions to the pitch, not just job titles and experience.