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Steve Walls
CSO of Moon Rabbit, with extensive experience in strategy at TBWA, Ogilvy, and Publicis Groupe; offers insights into agency pitching from a client perspective.
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17 snips
Nov 12, 2024
• 50min
How To Better Pitch To Clients - Steve Walls, Moon Rabbit
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Steve Walls, CSO of Moon Rabbit, shares his extensive background in strategy from agencies like TBWA and Ogilvy. He delves into the common pitfalls agencies encounter during client pitches, stressing the need for clear communication and genuine connections. Walls emphasizes the power of storytelling and tailored presentations, revealing how personalized approaches can resonate with clients. He also discusses the psychological aspects influencing pitches and offers strategies for making impactful, memorable presentations that go beyond generic proposals.
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