Steve Walls
Seasoned planner at Moon Rabbit with 25 years' experience working on major client problems across Asia and globally, offering perspectives on planning, process and the role of tools.
Best podcasts with Steve Walls
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17 snips
Nov 12, 2024 • 50min
How To Better Pitch To Clients - Steve Walls, Moon Rabbit
Steve Walls, CSO of Moon Rabbit, shares his extensive background in strategy from agencies like TBWA and Ogilvy. He delves into the common pitfalls agencies encounter during client pitches, stressing the need for clear communication and genuine connections. Walls emphasizes the power of storytelling and tailored presentations, revealing how personalized approaches can resonate with clients. He also discusses the psychological aspects influencing pitches and offers strategies for making impactful, memorable presentations that go beyond generic proposals.
10 snips
Oct 8, 2025 • 42min
How strategists can get their groove back
Join Siddhant Lahiri, Head of Strategy at Forsman & Bodenfors Asia, and Steve Walls, a seasoned planner at Moon Rabbit, as they explore the evolving role of strategists. They discuss the alarming trend of strategists becoming 'invisible' and how the industry is prioritizing process over creativity. The duo proposes embracing uncertainty to ignite innovation and emphasizes the importance of collaboration within creative teams. They also tackle whether AI could replace strategic thinking and share insights on how to foster bold ideas while ensuring client confidence.
