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"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
E5: "The Business of Building a B2B Media Company" | Sean Griffey, Industry Dive
Jul 5, 2023
48:02
Snipd AI
Erik Torenberg interviews Sean Griffey, CEO and Co-founder of Industry Dive, a business journalism company reaching 14 million executives across 32 publications. They discuss scaling challenges, monetization strategies, acquisition opportunities, data collection, and the future of the media industry.
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Quick takeaways
- Taking a unified brand approach can establish credibility and scalability in building a business.
- Targeting niche B2B markets with specialized content builds credibility and a loyal reader base.
Deep dives
Building a Unified Brand Approach
One of the main ideas discussed in the podcast is the importance of taking a unified brand approach when building a business. The speaker highlights the difficulty of building brand recognition and emphasizes that standardized branding across different publications can help establish credibility and build trust with audiences. This approach also offers scalability for marketers, allowing them to easily reach and target different market segments.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode