"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

E5: "The Business of Building a B2B Media Company" | Sean Griffey, Industry Dive

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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Evolution of Industry Dive: Reaching Executives and Monetizing Business Media

Sean describes the growth of Industry Dive, a business media company that targets niche B2B markets. They discuss their reach of 13 million executives through various platforms and their focus on monetizing through marketing support. The chapter also explores the challenges faced by media companies, the importance of audience understanding and monetization, and the evolving nature of business media.

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