"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

E5: "The Business of Building a B2B Media Company" | Sean Griffey, Industry Dive

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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Starting on Substack and the Limitations of the Platform

This chapter discusses the pros and cons of using Substack as a starting point for newsletters and highlights the preference for eventually moving to a self-owned platform for more monetization options. It also explores the suitability of a premium subscription or membership model for certain categories, while explaining the current lack of priority on subscriptions.

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