

3 Strategies for High-Converting Cold Calls
Dec 11, 2024
Sara Plowman Uy, a sales expert renowned for her cold calling techniques, teams up with Dom Odoguardi, a lead generation professional. Together, they tackle the stress of cold calling with confidence-boosting strategies and compelling openers that grab prospects' attention. They share tips on handling objections using humor and personal anecdotes, making calls more engaging. The duo emphasizes the importance of adapting communication styles, crafting value propositions, and utilizing effective voicemail scripts to secure more meetings.
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Pre-Call Prep
- Get energized for cold calls with coffee and exercise.
- Stand up while calling to project confidence and speak with your hands.
Overcoming Call Reluctance
- Use physical activity or conversation to get amped up.
- Try screaming or talking to a friend to alleviate pre-call jitters.
Mobile-First Calling
- Prioritize calling mobile numbers to bypass gatekeepers.
- This also enables texting for follow-up.