Sara Plowman Uy, a sales expert renowned for her cold calling techniques, teams up with Dom Odoguardi, a lead generation professional. Together, they tackle the stress of cold calling with confidence-boosting strategies and compelling openers that grab prospects' attention. They share tips on handling objections using humor and personal anecdotes, making calls more engaging. The duo emphasizes the importance of adapting communication styles, crafting value propositions, and utilizing effective voicemail scripts to secure more meetings.
Establishing a solid morning routine, including physical activity and environment optimization, significantly boosts confidence and motivation for cold calling.
Utilizing unique openers and humorous phrases during cold calls helps break the ice and fosters a more engaging conversation with prospects.
Deep dives
Boosting Cold Call Motivation
Establishing a solid morning routine can significantly enhance motivation for cold calling. Preparing a perfect cup of coffee and engaging in physical activity, such as walking or a workout, can help energize individuals and set a positive tone for the day. Utilizing a standing desk during calls can further promote confidence and vocal projection, as standing can physically change one's mindset. By creating the right environment and habits, sales representatives can feel more prepared and enthusiastic about making cold calls.
The Advantages of Calling Mobile Numbers
Focusing exclusively on mobile numbers can yield higher success rates in cold calling. Mobile numbers typically lead to fewer gatekeepers, allowing sales representatives to connect directly with potential clients. The use of specialized data tools like ZoomInfo can help identify mobile numbers that are more likely to lead to effective conversations. Additionally, if the initials call goes unanswered, the option to send a follow-up text message can provide an immediate second contact point, which further enhances the chances of engagement.
Creative Cold Call Openers
Using unique and humorous openers can help break the ice during cold calls and establish rapport with prospects. Phrases like 'You're gonna hate me, this is a cold call' can thrive in eliciting a chuckle from the recipient, making the conversation feel more human and less robotic. Another effective strategy involves being upfront about the nature of the call, which can disarm the recipient and promote an open dialogue. Creativity in openers can create an inviting atmosphere for further discussion, often leading to higher engagement rates.
Implementing the Departure Drill
The departure drill is a key technique to ensure effective follow-up after booking a meeting through a cold call. It involves confirming the meeting time while on the phone, double-checking the correct email address for the invite, and gathering additional information from the prospect to tailor the upcoming conversation. Asking about other potential participants for the meeting can help gather more decision-makers, thus increasing the likelihood of closing a deal. This approach not only solidifies the appointment but also prepares both parties for a more productive discussion.
More than 60% of sales reps say cold calling is the most stressful part of their job. So how can you feel more comfortable making cold calls?
Sara Uy and Dom Odoguardi are joining us to share their top tips for every part of the call – from the opener, to the value proposition, to asking for a meeting.
You’ll get voicemail scripts for when the prospect doesn’t answer, specific questions to ask when handling objections, and strategies to help you stay on the right track with the call and book the meeting.
You'll Learn:
Confidence-boosting strategies to alleviate the stress of cold calling
Techniques for openers that pique your prospect’s interest
How to pitch in ways that increase the likelihood of booking a meeting