Fat Mascara Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis
Sep 8, 2023
Casey Lewis, author of the Substack newsletter "After School," dives into the dynamic world of Gen Z beauty trends. She discusses the viral nature of quirky trends like pumpkin-spice makeup and shares how social media, especially TikTok, shapes young people's fashion choices. The conversation explores the nostalgia that influences today’s beauty landscape and the importance of authentic representation. Casey also reveals her personal beauty obsessions, highlighting top products for back-to-school season.
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Learning Beauty from Teen Magazines
- Casey Lewis learned everything about beauty and body care from teen magazines growing up in rural Missouri pre-internet.
- She vividly recalls her first teen magazine was 17, which her mom let her get at age 11.
TikTok Shapes Young Beauty Trends
- TikTok is the main source for young people to get beauty info, learning from authentic creators like Alex Earl.
- Creators must ensure product quality because their own faces are on the line, unlike traditional ads.
Mass Trends Amid Digital Niches
- Despite internet niches, mass youth trends still flourish due to TikTok's algorithmic flattening.
- Back-to-school shopping hauls show many teens buying identical products, leading to a shared youth style.