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Fat Mascara
Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis
Sep 8, 2023
Casey Lewis, author of the Substack newsletter "After School," dives into the dynamic world of Gen Z beauty trends. She discusses the viral nature of quirky trends like pumpkin-spice makeup and shares how social media, especially TikTok, shapes young people's fashion choices. The conversation explores the nostalgia that influences today’s beauty landscape and the importance of authentic representation. Casey also reveals her personal beauty obsessions, highlighting top products for back-to-school season.
52:18
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Quick takeaways
- Casey Lewis emphasizes the rapid evolution of teen media from traditional magazines to social platforms, reshaping youth cultural expression.
- The impact of social media on beauty standards is profound, often leading to detrimental comparisons while highlighting the acceptance of imperfections.
Deep dives
The Evolution of Youth Culture and Media
The discussion focuses on the transformative changes in youth culture and media, particularly for Gen Z, emphasizing the evolution from traditional teen magazines to digital platforms. The guest, Casey Lewis, highlights her background from working at Teen Vogue to creating her Substack newsletter, After School, which tracks contemporary trends affecting young people. She notes that while the essence of teen identity formation remains, the mediums through which young people express and discover culture have shifted dramatically. With platforms like TikTok fueling trends, the immediacy and reach of youth media has accelerated, prompting brands to adapt quickly to maintain relevance amongst young consumers.
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Discover
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