Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis
Fat Mascara
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Influence of Social Media on Fashion Trends
This chapter delves into how social media platforms, particularly TikTok, shape fashion trends among Gen Z, creating a shared sense of style amid a fragmented media landscape. It also examines the societal pressures surrounding beauty standards and the complex relationship young individuals have with influencer culture and personal identity.
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Transcript
