15min chapter

Fat Mascara cover image

Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis

Fat Mascara

CHAPTER

The Cycles of Beauty: Nostalgia and Trends

This chapter explores the rapid evolution of beauty trends among teens and young adults, emphasizing the cyclical nature of fashion and its ties to nostalgia. Through personal anecdotes and cultural analysis, the speakers critique the influence of platforms like TikTok and the rebranding of historical beauty practices in today's fast-paced environment. The conversation ultimately underscores the need for authenticity and innovation in beauty narratives amidst a landscape often governed by fleeting fads.

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