Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis
Fat Mascara
Navigating Youth Culture and Beauty Trends
This chapter explores the speaker's passion for youth culture and the evolution of teen media through personal anecdotes and professional experiences. The discussion highlights the significant impact of social media on beauty trends and the shifting dynamics of influencer marketing among Generation Z. By comparing past beauty practices with today’s preferences, the speaker emphasizes the importance of authentic content creation that resonates with younger audiences.
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