Infinite Loops Morgan Housel — The Best Story Wins (EP.100)
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Apr 14, 2022 
Morgan Housel discusses why stories shape how people understand money, the surprising feedback to his bestselling book, and why market volatility can turn into real risk. He also reflects on writing as a way to think, life after success, raising children, and the role luck plays in achievement.
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Effective Marketing
- Good product is good marketing.
- Create content that people want to share organically, rather than forced marketing.
Content Meritocracy
- Content quality determines success, not marketing efforts.
- High-quality content will always find an audience.
Just Keep Buying
- Jim O'Shaughnessy teased Nick Maggiulli that his book title, "Just Keep Buying," would be used against him in a bear market.
- O'Shaughnessy suggested Maggiulli track how many people call him an idiot during market downturns as a contrarian indicator.