i think there's so much room to take what academics know and explain it to a lay person. Connecting with these people by just doing a better job telling the story. Some stories are like, really, really powerful, but they're wrang,. And so that gets us into a lot of troubles. i'm a huge douglas adams fan, and he has this great cuot that i'm going to botch it up. I completely agree with you about the power of stories, but you've got to cobyat it about that.

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