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Morgan Housel — The Best Story Wins (EP.100)

Infinite Loops

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The Best Marketing Hack Is Make a Product That People Want and Need

The best marketing hack is make a product that people want and need. If the book is good, you don't need to market it. And if the book is bad, no amount of marketing will help. Nick worked for us at osam for a little while before moving over to richholtz. We knew he was going over there, and they were one of our bigger clients. He wanted to move east earlier than his employment started in New York City.

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