The best marketing hack is make a product that people want and need. If the book is good, you don't need to market it. And if the book is bad, no amount of marketing will help. Nick worked for us at osam for a little while before moving over to richholtz. We knew he was going over there, and they were one of our bigger clients. He wanted to move east earlier than his employment started in New York City.
Morgan Housel comes back for his second episode and Infinite Loops’ 100th episode! Morgan is a financial writer and author of the bestselling book “Psychology of Money” — having sold more than a million copies worldwide! You can follow Morgan on Twitter at https://twitter.com/morganhousel, and read his blog at https://www.collaborativefund.com/blog/ Show Notes:
- Morgan’s role at Collaborative Fund
- Marketing that isn’t “forced”
- Good product is good marketing
- When perception becomes reality
- Feedback to Morgan’s book
- The power of stories
- Understanding finance vs. Experiencing it
- Writing is thinking
- Not a great age for middlemen
- Promises of crypto
- Should volatility be considered as risk?
- Morgan’s next book
- Disconnect between the ideal and the practical
- Change in Morgan’s life after his book’s success
- Happiness is not about money
- Raising children into great adults
- Interviews should be conversations, not interrogations
- On luck and humility
Books Mentioned:
- Psychology of Money; by Morgan Housel