AI Explored AI Insights: Uncovering Customer Value
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Nov 19, 2024 Lisa Adams, AI strategist and founder of Growth Path Partners, reveals how AI can uncover true customer value in a crowded market. She discusses leveraging AI for data-driven marketing decisions and the ethical considerations surrounding its use. With insights on measuring business value and competitive positioning, Lisa emphasizes the importance of AI literacy for marketers. Discover how AI tools can enhance customer insights and support strategic decision-making while safeguarding data privacy. This engaging conversation is packed with actionable strategies for B2B marketers.
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Liza's AI Journey
- Liza Adams's AI journey began in predictive analytics and machine learning 10 years ago.
- Her interest in generative AI piqued after a career in Silicon Valley and a recent company acquisition.
Marketers as Strategists
- Marketers are often perceived as tacticians, not strategists, hindering their board presence.
- This perception stems from the visible tactical work, overshadowing strategic contributions.
AI Adoption Advice
- Approach AI adoption with grace and respect for individual journeys.
- Focus on AI literacy to make informed decisions for personal and societal benefit.