Lisa Adams, AI strategist and founder of Growth Path Partners, reveals how AI can uncover true customer value in a crowded market. She discusses leveraging AI for data-driven marketing decisions and the ethical considerations surrounding its use. With insights on measuring business value and competitive positioning, Lisa emphasizes the importance of AI literacy for marketers. Discover how AI tools can enhance customer insights and support strategic decision-making while safeguarding data privacy. This engaging conversation is packed with actionable strategies for B2B marketers.