The RevOps & ABM Alignment How To Build Your Revenue Factory (w/ Roee Hartuv, Head of Revenue Architecture Practice in Winning by Design)
Oct 10, 2024
Roee Hartuv, Head of Revenue Architecture Practice at Winning by Design, shares his expertise in building scalable revenue models for SaaS companies. He discusses the six-core models fundamental to a revenue factory and the shift necessary from founder-led sales to structured growth. Roee emphasizes the importance of product-market fit and adaptive pricing strategies, as well as effective customer retention techniques. This insightful conversation highlights how a robust data model can drive long-term engagement and sustainable revenue.
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Importance of Product-Market Fit
- Product-market fit is essential before implementing revenue architecture.
- True product-market fit is achieved when initial customers renew, indicating genuine value.
Initial Steps for Revenue Architecture
- Start with pricing and your revenue model.
- Founders should do initial sales to validate demand before hiring a sales team.
Data Model for Recurring Revenue
- A good data model maps the entire customer journey, not just the sales funnel.
- Recurring revenue comes from recurring impact, emphasizing post-sales activities.