How To Build Your Revenue Factory (w/ Roee Hartuv, Head of Revenue Architecture Practice in Winning by Design)
The RevOps & ABM Alignment
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Monetization and Customer Retention Strategies
This chapter explores effective monetization strategies, particularly the contrast between upfront ownership and recurring revenue models. The discussion emphasizes the importance of a comprehensive data model that spans the entire customer journey, highlighting the shift from customer acquisition to long-term engagement and renewal. Furthermore, it addresses the challenges in managing customer retention and the critical role of existing customers in generating sustainable revenue.
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