Negotiate Anything
Andy Luttrell on Attitude and Persuasion
Apr 22, 2024
Psychology expert Andy Luttrell discusses persuasion and attitude in negotiations, exploring deeply held beliefs, moral convictions, and tailored communication strategies. The conversation delves into societal influence on public attitudes and the science behind changing minds, offering practical insights for enhancing negotiation skills.
36:44
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Quick takeaways
- Strong attitudes are durable and impact decision-making, while weak attitudes lack lasting influence.
- Emotional opinions are resistant to change, and certainty does not always predict attitude durability.
Deep dives
The Definition of Strong Attitudes and Influence
Strong attitudes or opinions tend to be durable, resisting change and influencing behaviors. They persist over time and significantly impact decision-making. For instance, a strong attitude towards a political figure often translates into active support through actions like voting. In contrast, weak attitudes lack the lasting impact and fail to drive definitive actions.
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