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Andy Luttrell on Attitude and Persuasion

Negotiate Anything

CHAPTER

Exploring Persuasion, Influence, and Communication

A discussion with Andy Luttrell, a professor specializing in persuasion and influence, about their podcast 'Opinion Science' emphasizing effective communication and changing opinions through psychology. The chapter also covers Andy's course on The Science of Persuasion, providing insights into the psychology of persuasive messages.

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