Leading Up: The Work Shift Solve Problems by Turning Lead into Gold
Jan 31, 2024
Rory Sutherland, Vice Chairman at legendary ad firm Ogilvy UK, encourages a new way of thinking in business. His book 'Alchemy' emphasizes the importance of context, clever messaging, and exploratory thinking to solve problems. They discuss the balance between exploration and exploitation, using examples from various industries. They also highlight the problem with designing for the average in business.
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