The Problem with Designing for the Average in Business

Rory Sutherland, Vice Chairman at legendary ad firm Ogilvy UK, knows how to make a bit of magic in business. His book Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life encourages a new way of thinking, using context, clever messaging, and exploratory thinking to solve problems that are ordinarily approached logically.

In this conversation between Sutherland and Alan Todd, listeners will learn a new paradigm for harnessing their team’s resources and creativity.

Learn more about Udemy Business at https://bit.ly/udemy-podcast.