Back to School Season Is Gen Z’s Super Bowl

Jenny Duan, a college student and influencer, teams up with Sara Pollack, VP of global consumer marketing at Pinterest, to explore Gen Z’s back-to-school shopping habits. They discuss the rise of luxury brands and the influence of social media on fashion choices. The resurgence of early 2000s styles and the trend toward sustainability in shopping are highlighted. Pinterest’s role in shaping teenage identities and aesthetics is also examined, alongside how Gen Z expresses individuality through fashion and home decor.