
Back to School Season Is Gen Z’s Super Bowl
After School Podcast by Casey Lewis
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Empowering Gen Z: Trends and Innovations in Fashion Retail
This chapter examines how innovative features on a platform support user creativity and facilitate the creation of collages, while also exploring brand collaborations during the back-to-school season tailored to Gen Z preferences. It highlights PacSun's evolution in the fashion landscape and the significance of understanding consumer behavior through data-driven strategies in a rapidly changing retail environment.
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