Back to School Season Is Gen Z’s Super Bowl
After School Podcast by Casey Lewis
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Navigating Identity and Aesthetics: Gen Z and Gen Alpha's Back-to-School Trends
This chapter explores Pinterest's impact on the back-to-school journey for Gen Z and Gen Alpha, focusing on how students use the platform to define their identities and aesthetics. It also examines the role of parents in guiding their children's fashion decisions as they embark on new academic milestones.
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