Trends and Transformations in Gen Z's Fashion Choices

This chapter explores the changing landscape of back-to-school shopping for Gen Z, focusing on a shift from traditional supplies to diverse fashion items like fragrances and trendy clothing. The discussion highlights the impact of social media and minimalist trends on shopping habits, as well as the evolving preferences in fashion and comfort among young consumers. Key topics include the resurgence of early 2000s styles, the rise of second-hand shopping, and the importance of sustainability in modern fashion choices.