Personal Injury Mastermind w/ Chris Dreyer 371. AI Feedback Loop: New Rules for LLM Visibility (Webinar Replay)
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Dec 8, 2025 Shawn Denney, a digital marketing VP with 15 years in SEO for law firms, and Logan Mosby, SEO Director with a decade of experience, dive into the impact of AI on law firm visibility. They explain how directories like Super Lawyers and Yelp act as ‘authority amplifiers’ for LLMs. The duo highlights effective strategies for optimizing profiles and case results, which can significantly influence AI recommendations. Discover how structured data and third-party validation enhance trust, ultimately helping law firms stand out in a competitive landscape.
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Directories Are LLM Trust Signals
- Directories act like user-generated content that LLMs trust because they show outside validation of a firm.
- LLMs weight third-party mentions and superlatives heavily when deciding who is "the best."
Optimize Super Lawyers Profiles
- Use Super Lawyers strategically by listing attorney and firm profiles and keeping all DBAs, addresses, and bios consistent.
- Add as many attorneys as appropriate and negotiate bulk pricing with your rep to amplify your firm entity for AI.
Pursue Best Lawyers And Best Law Firms
- Nominate attorneys for Best Lawyers and Best Law Firms before the deadline to earn awards that boost EEAT and AI trust.
- Email info@bestlawyers.com and bestlawfirms@bestlawyers.com for eligibility and nominations by December 12th.