Logan Mosby

Director of SEO at Rankings.io with over a decade of experience in technical SEO, content strategy, and local search optimization, focused on AI SEO and enterprise-level visibility for competitive law firms.

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Dec 8, 2025 • 34min

371. AI Feedback Loop: New Rules for LLM Visibility (Webinar Replay)

Shawn Denney, a digital marketing VP with 15 years in SEO for law firms, and Logan Mosby, SEO Director with a decade of experience, dive into the impact of AI on law firm visibility. They explain how directories like Super Lawyers and Yelp act as ‘authority amplifiers’ for LLMs. The duo highlights effective strategies for optimizing profiles and case results, which can significantly influence AI recommendations. Discover how structured data and third-party validation enhance trust, ultimately helping law firms stand out in a competitive landscape.

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