Shawn (Sean) Denney

Vice President of Digital at Rankings.io overseeing SEO, paid media, content, and technology with over 15 years of marketing experience, specializing in generative and data-driven strategies for law firms.

Best podcasts with Shawn (Sean) Denney

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17 snips

Dec 8, 2025 • 34min

371. AI Feedback Loop: New Rules for LLM Visibility (Webinar Replay)

Shawn Denney, a digital marketing VP with 15 years in SEO for law firms, and Logan Mosby, SEO Director with a decade of experience, dive into the impact of AI on law firm visibility. They explain how directories like Super Lawyers and Yelp act as ‘authority amplifiers’ for LLMs. The duo highlights effective strategies for optimizing profiles and case results, which can significantly influence AI recommendations. Discover how structured data and third-party validation enhance trust, ultimately helping law firms stand out in a competitive landscape.

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