Millionaire University How She Turns Conversations Into Clients (Without Pitching) | Gwen Tinsley
Jun 12, 2025
In this engaging discussion, Gwen Tinsley, CEO of Grit and Tenacity Consulting, shares her transformative journey from avoiding sales to becoming a trusted coach for female entrepreneurs. She emphasizes reframing sales from pressure to authentic connection, highlighting the importance of empathy and intentional follow-up. Gwen reveals how podcasting serves as a powerful lead strategy and discusses the significance of making discovery calls feel like insightful interviews. Her approach challenges common sales misconceptions and brings excitement back to client conversations.
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Gwen's Journey From Sales Avoidance
- Gwen Tinsley once hated sales, associating it with the "used car salesman" stereotype from her upbringing.
- Over time, she embraced a client-focused approach, turning sales into authentic impact and empowerment for female entrepreneurs.
Podcasting as Community Builder
- Podcasting is a powerful, long-term lead generation tool beyond just client acquisition.
- It creates community and safe spaces, especially for women entrepreneurs discussing real challenges openly.
Vet Podcast Guests As Leads
- Use an application process to vet podcast guests and potential clients for fit.
- Be clear upfront about your role as a sales coach to avoid any ick or bait-and-switch feelings.