Intro

This chapter explores the challenges and misconceptions of traditional sales tactics, focusing on the speaker's journey towards authentic communication. By prioritizing personal connections and leveraging insights from organizational behavior, they illustrate how genuine engagement can drive business success.

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Episode notes

#452 What if you could ditch the ick in sales and build authentic connections that actually convert? In this episode hosted by Kirsten Tyrrel, Gwen Tinsley — CEO of Grit and Tenacity Consulting and host of the Built from the Ground Up podcast — shares her journey from avoiding sales altogether to becoming a sought-after coach for service-based female entrepreneurs. Gwen opens up about the misconceptions she had around sales, how she reframed the entire process around empathy and curiosity, and the unique podcast-based strategy she uses to connect with her ideal clients. You'll learn how she builds trust without feeling bait-and-switchy, the power of intentional follow-up, and why discovery calls should feel like interviews you’re leading — not passing. If sales have ever felt uncomfortable or inauthentic, Gwen’s approach will give you a fresh perspective and a framework you can actually get excited about!

What we discuss with Gwen:

+ Reframing the fear of sales

+ Building trust through authenticity

+ Podcasting as a lead strategy

+ Discovery calls with purpose

+ Avoiding the bait-and-switch vibe

+ Importance of human connection

+ Why follow-up isn't annoying

+ Confidence in your offer

+ Listening over pitching

+ Sales as service, not pressure

Thank you, Gwen!