Hidden Brain

The Curious Science of Cravings

Apr 15, 2024
Judson Brewer, a psychiatrist at Brown University and expert on cravings and mindfulness, dives into the fascinating science behind our cravings. He shares relatable stories about battling desires and the emotional complexities of eating, illustrating the struggle with the 'craving monster' within us. Brewer emphasizes the importance of curiosity over willpower, exploring how understanding our urges can lead to healthier choices. He also discusses the roles of trauma and emotional triggers, highlighting innovative strategies for managing cravings effectively.
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ANECDOTE

Jud's Cravings

  • As a high school athlete, Jud Brewer craved ice cream due to dietary restrictions.
  • Later, he experienced intense cravings for gummy worms, consuming entire bags despite not being hungry.
ANECDOTE

Jackie's Craving Monster

  • Jackie, a patient of Jud Brewer, struggled with restrictive eating and binging.
  • She personified her cravings as a "craving monster" that she constantly fought.
ANECDOTE

Chocolat Analogy

  • The movie Chocolat depicts a mayor struggling with chocolate cravings during Lent.
  • He ultimately gives in and binges, mirroring common craving experiences.
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