Episode guests
Podcast summary created with Snipd AI
Quick takeaways
- Resonance requires an investigative mindset, not just expert knowledge.
- Valuable content sparks genuine engagement and loyal fans over reach.
- Creating resonant work leads to passionate fans and reduced costs for businesses.
Deep dives
Partnering with The Juice
The podcast introduces a partnership with The Juice, a platform aiming to surface powerful and original content for sales and marketers. Users can access tailored playlists based on their profiles for free, providing a curated alternative to the generic industry content.
Resonating Work and Legacies
The episode focuses on creating work that deeply resonates with audiences to grow businesses and leave lasting legacies. The discussion delves into the importance of shifting from expert-like behavior to becoming investigators in content creation to engage audiences on a deeper level.
Investigating Resonance and Expertise
The episode stresses the importance of embracing an investigative mindset over an expert-centric approach in content creation. Through examples like leaving Expertville, listeners are encouraged to prioritize creating work that sparks action and deep connections with their audience.
The Quest for Resonance and Impact
The podcast highlights the significance of reaching resonance in work by focusing on creating meaningful connections with the audience. It advocates for shifting from a focus on awareness and reach to prioritizing creating valuable content that sparks genuine engagement and fosters loyal fans.
Crafting Resonant Content
The episode emphasizes the need to develop content that truly resonates with the audience, leading to increased lifetime value and reduced customer acquisition costs. By honing in on creating messages that deeply connect with individuals, businesses can cultivate passionate fans who actively promote their brand.
What does it take to create work that resonates? This week, Jay unpacks his framing of resonance - why it matters, why we should prioritize it, and how to build it - with one of his creative sparring partners, Jay Clouse.
From dissecting how competition comes into play to analyzing how it differs from reach, they look at resonance from all angles. It’s a raw, messy, and unfiltered conversation that gives listeners a behind the scenes look at being an investigator in our own daily work.
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Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
VOICES IN THIS EPISODE:
Jay Clouse is an entrepreneur and the creator and host of Creative Elements. He has created courses for creators including Podcast Like The Pros and Freelancing School Course Bundle. He also writes a newsletter, Creative Companion. Learn more: jayclouse.com
SPONSOR: THE JUICE
Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.
Learn more at https://thejuicehq.com
CONNECT WITH US ELSEWHERE:
- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
- Instagram: https://instagram.com/jacunzo
- LinkedIn: https://linkedin.com/in/jayacunzo
- Email: jay@unthinkablemedia.com
PRODUCTION:
- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
- Producer and researcher: Ilana Nevins - https://www.ilananevins.com
ABOUT THE SHOW:
Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.
Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”
Thanks for listening and supporting Unthinkable!
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