Building a Safe and Purposeful Culture

One of the keys to building a successful business culture is creating a sense of safety. This involves making team members feel connected, cared for, and that they have a future within the organization. It is important for leaders to exhibit vulnerability and a willingness to learn from their team. Over-communication of the company's purpose is also crucial. By consistently sharing the company's story, purpose, and goals through vivid metaphors, slogans, and stories, leaders can create a strong sense of purpose and direction within the team.