#108: Daniel Coyle—3 Magic Ingredients That Every Strong Company Culture Has
Why That Worked – Presented by StoryBrand.ai
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The Importance of a Good Mission Statement
CNN's Jake Tapper challenged a company to make its mission statement more memorable. He said the CEO couldn't say it, so he asked him three times: Can you repeat that again? "If you actually framed that mission as a narrative, I think you would get more buy-in," says Tapper.
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