CNN's Jake Tapper challenged a company to make its mission statement more memorable. He said the CEO couldn't say it, so he asked him three times: Can you repeat that again? "If you actually framed that mission as a narrative, I think you would get more buy-in," says Tapper.
A vibrant company culture is a silver bullet for success. But how does culture work? What makes it gel? On this episode, we talk with NYT bestselling author Daniel Coyle, who unpacks 3 traits of great cultures and how we can develop them in our businesses.
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