Channels with Peter Kafka YouTube CEO Neal Mohan wants to share the wealth
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Sep 18, 2024 Neal Mohan, the CEO of YouTube, discusses the platform's unique 55% revenue-sharing model that empowers creators, setting it apart from competitors like TikTok and Instagram. He shares insights on upcoming AI tools to enhance creative productivity and the company's strategy to navigate misinformation during elections. Mohan also explores the evolution of YouTube's Partner Program, emphasizing the challenges creators face while ensuring revenue fairness and the role of cable TV in the changing sports media landscape.
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YouTube's Creator Focus
- YouTube prioritizes creators, calling them the "people on the stage."
- Their job is to build the "stage" (platform) and empower creators with tools.
AI as a Tool
- AI tools on YouTube are meant to enhance creativity, not replace creators.
- Viewers connect with human stories, and AI serves as a tool in that process.
YouTube's Revenue Sharing Model
- YouTube is the only major non-pornographic platform that significantly shares ad revenue with creators.
- It pays out 55% of ad revenue for regular videos.