5min chapter

Channels with Peter Kafka cover image

YouTube CEO Neal Mohan wants to share the wealth

Channels with Peter Kafka

CHAPTER

YouTube's Revenue Model Explained

This chapter explores YouTube's 55% revenue-sharing model for creators, emphasizing its unique position in the creator economy compared to platforms like Instagram and TikTok. It also delves into monetization strategies for YouTube Shorts, highlighting differences in payout structures and the importance of supporting creators in building sustainable businesses.

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