Channels with Peter Kafka cover image

YouTube CEO Neal Mohan wants to share the wealth

Channels with Peter Kafka

CHAPTER

YouTube Partner Program: Evolution and Challenges

This chapter explores the evolution of the YouTube Partner Program and the increased criteria for monetization introduced in 2018 due to brand safety concerns. It discusses the impact of these changes on content creators, revenue sharing dynamics, and the complexities of content moderation, particularly during critical events like the pandemic.

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