YouTube Partner Program: Evolution and Challenges

YouTube turns 20 next year, which makes it positively ancient by internet standards. Yet the world’s biggest video site is still incredibly relevant for huge swaths of the globe, even if it doesn’t get the media attention other sites generate. It’s also the only major social platform that routinely shares revenue with the users who create the stuff that powers the site. I think that if Google executives took a truth serum they’d tell me they’re jealous of places like TikTok and Instagram, which also have giant businesses but share much, much less of the wealth with their users - but CEO Neal Mohan insists that’s not the case.

In this conversation we spend quite a bit of time talking about that business model, and much more: Like how Mohan thinks about AI; why he’s also in the cable TV business; and how he’s thinking about his company’s role in the upcoming US election, given the possibility of more election denialism.

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