The Dept. w/ Omar El-Takrori How to Build a Brand, Not Just a Business ft. Chris Do | The Dept. Ep. 013
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Dec 6, 2023 
In this engaging discussion, Chris Do, an Emmy-Award recipient and top educator in branding, dives into the essence of building a brand with authenticity. He highlights the emotional connections that branding fosters, advocating for vulnerability and genuine experiences. Chris emphasizes navigating the complexities of pricing in creative services, the necessity of intertwining creativity with business acumen, and the transformative role of AI in enhancing productivity. His insights on community-driven brand development provide a roadmap for aspiring entrepreneurs seeking meaningful connections.
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Branding Is Emotional
- Brand is about emotional connections, not just visuals.
- Positive associations build a strong brand, while negative ones damage it.
Authenticity in Branding
- Being authentic and relatable is key to building a strong personal brand.
- People connect with vulnerability and shared experiences.
Invest in Self-Awareness
- Invest in self-awareness and therapy to build a strong personal brand.
- Embrace imperfections and focus on genuine connection, not polished appearances.
