How to Build a Brand, Not Just a Business ft. Chris Do | The Dept. Ep. 013
The Dept. w/ Omar El-Takrori
Authenticity in Personal Branding
This chapter focuses on the critical role of self-discovery and self-acceptance in building a personal brand. It humorously highlights the value of therapy as a tool for understanding oneself and emphasizes that true branding comes from embracing one's authentic self rather than adhering to societal norms. The discussion also contrasts the emotional aspects of branding with superficial elements, advocating for an empathetic approach to understanding client needs and fostering strong internal cultures.
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