How to Build a Brand, Not Just a Business ft. Chris Do | The Dept. Ep. 013
The Dept. w/ Omar El-Takrori
Navigating Pricing in Creative Services
This chapter explores the complexities of pricing for creative services, emphasizing the importance of articulating value and adjusting pricing based on perceived worth. It discusses various payment models, including fixed prices and subscription-based approaches, and highlights the ethical considerations involved. The conversation also addresses the shift from time-based to outcome-oriented pricing, fostering better client relationships through trust and understanding.
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