The Dentalpreneur Podcast w/ Dr. Mark Costes 2089: How to Survive (and Thrive) Through a Recession
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Oct 8, 2024 Join Dr. Ben Killeen, a black belt coach and Chief Clinical Officer, Dr. Addison Killeen, a hygiene efficiency expert, and Ryan Gross, founder of a dental marketing company, as they tackle surviving economic downturns. They reflect on lessons from the Great Recession, stressing the shift to emergency visits and the importance of maximizing hygiene efficiency. Discover practical tips for maintaining marketing momentum, bolstering in-house services like IV sedation, and enhancing patient engagement to thrive even in tough times.
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Delayed Dental Downturn Insight
- Dental industry saw a delayed downturn during 2007-2009 recession, with a 5% decrease in production showing in 2010.
- Hygiene visits declined less than doctor's production, indicating sustained demand for routine care but less for high-value treatments.
Maximize Hygiene Department Potential
- Maximize hygiene department productivity by pre-blocking SRP and new patient appointments.
- Use all applicable codes and ensure proper diagnosis to fully utilize hygiene capacity.
Patient Visit vs Production Dynamics
- During recession, patient visits decreased more than production per visit, caused by fewer people seeking dental care.
- Those who could afford care maintained visits, raising production per visit despite overall lower patient numbers.