2089: How to Survive (and Thrive) Through a Recession
The Dentalpreneur Podcast w/ Dr. Mark Costes
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Navigating Google Ads for Dental Growth
This chapter explores the escalating trend of Google ad spending in the dental industry, emphasizing its critical role in patient acquisition alongside organic searches. It discusses strategic budgeting, targeting specific demographics, and the importance of effective call management to optimize conversion rates. Insights from successful business owners highlight the advantages of aggressive marketing during economic downturns, demonstrating how careful ad investment can lead to significant growth.
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