The Digital Marketing Podcast

Agile Marketing Hands-On

May 20, 2025
Join Peter Abraham, a former Econsultancy leader, and Catherine Torrance and Claire Pankhurst, co-creators of Supercharged Marketing Sprints, as they dive into agile marketing. They unveil their 5-day sprint framework that helps teams launch live, multichannel campaigns swiftly and effectively. Discover how to balance speed and strategy, create minimum viable campaigns, and cut through marketing chaos. Hear Peter's surprising journey from skepticism to success, and learn how AI can further enhance these agile practices.
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INSIGHT

Supercharged Marketing Sprints Defined

  • Supercharged Marketing Sprints blend agile speed with marketing rigor for strategic, fast campaign launches.
  • They deliver a 5-day workshop framework enabling live, multichannel campaigns instead of just ideas.
ANECDOTE

Peter's Initial Skepticism

  • Peter Abraham initially doubted one-week sprints could work but was surprised by their success.
  • Focus, limited scope, and rapid deployment made the swift execution feasible.
INSIGHT

Speed Requires Direction

  • Speed without clear direction leads to chaos in marketing campaigns.
  • The sprint methodology provides fast execution with a sharp, unified focus on goals and audience.
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