
Catherine Torrance
Co-creator of Supercharged Marketing Sprints. She helps marketing teams develop and launch live, multichannel campaigns.
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May 20, 2025 • 31min
Agile Marketing Hands-On
Join Peter Abraham, a former Econsultancy leader, and Catherine Torrance and Claire Pankhurst, co-creators of Supercharged Marketing Sprints, as they dive into agile marketing. They unveil their 5-day sprint framework that helps teams launch live, multichannel campaigns swiftly and effectively. Discover how to balance speed and strategy, create minimum viable campaigns, and cut through marketing chaos. Hear Peter's surprising journey from skepticism to success, and learn how AI can further enhance these agile practices.