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Agile Marketing Hands-On

The Digital Marketing Podcast

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Agile Marketing Sprints: A New Approach

This chapter explores the innovative strategy of supercharged marketing sprints, emphasizing agility and rapid execution as key components for successful growth marketing. It discusses the importance of team cohesion, clear objectives, and audience understanding in launching effective campaigns within constrained timeframes. Additionally, the chapter highlights the balance between strategic planning and tactical execution, advocating for a flexible and iterative approach to marketing in a competitive landscape.

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