Building your SaaS company's growth function with Elena Verna

Elena Verna (Growth Advisor, EIR at Reforge and previously interim CMO at Miro) joins Alex Theuma on The SaaS Revolution Show. She talks to Alex about building out a growth function within startups and scale-ups, and how growth teams fit in to the wider business. Elena shares her experiences based on advisor roles at companies such as MongoDB and Miro, including how to turn growth into a whole-company approach - not just a marketing effort.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)